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Pricing research (Van Westendorp)

Find your acceptable price range with the four classic Van Westendorp questions, plus billing and packaging preferences.

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What's inside · 8 questions
  1. 1What's it worth to you?
  2. 2How big is your team?
  3. 3At what monthly price would it be so cheap you'd doubt the quality?
  4. 4At what price would it feel like a bargain — great value for money?
  5. 5At what price would it start to feel expensive — but you'd still consider it?
  6. 6At what price would it be too expensive to consider at all?
  7. 7How would you prefer to pay?
  8. 8Which of these would you expect at your “bargain” price?
  9. 9Who signs off on purchases like this?
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What's it worth to you?

Help us price fairly. There are no right answers — your first gut-feel number is exactly what we want.

Takes 1 minute